Nexta - B2B Demand Generation Agency

A B2B demand generation agency

We generate qualified leads and drive sales for B2B companies. Contact us to schedule a 30 minute discovery call.


Snapshot of recent pipelines:

ClientPipelineMarket
Communication TechCOO EcomSE Asia
Analytics TechCIO Big PharmaUSA
Image AutomationCMO EcomSE Asia
Logistics TechSCM FMCGIndia
AI EditingCXO Fashion EcomUSA
Audio + LifestyleCMO CPG/FMCGIndia
Video AICOO F&B/RetailEurope
Printing TechCHRO, CMO IT/BFSIIndia

Demand Generation

Ask any seasoned sales professional and they will tell you that leads alone are not enough.

The holy grail is inbound leads. But it takes time to generate a healthy level of sustainable inbound interest.

You need the following to happen in tandem.

  • Cast a wide net to identify prospects that have the budget, need and urgency for your product. Qualify them and bring them to a meeting.

  • For the balance 95% that are not yet ready to buy, focus on building long term authority and trust. Use case studies, white papers, thought leadership blogs. So that when they have the budget, need and urgency for your product, they also have the trust. And become an inbound lead.

That is how you generate sustainable B2B demand. There are no shortcuts. This is exactly what Nexta does for you. Our processes, training, automation and growing network allows us to move faster than most sales outfits.

We hand over sales-qualified opportunities to your sales team. Who then hand hold prospects through the final half of the buying journey.

Process

Nexta focuses on the top of the sales funnel. The following teams work on each account.

Research

  • The Nancy Drew team.

  • Identifying key decision makers across geographies.

  • Deep diving into each profile to understand customer persona, extract contact details and unearth personalisation nuggets.

  • Nuggets can be anything - a tweet, a LinkedIn post, a blog.

Content

  • They take a download from Research.

  • Create sequenced email drip campaigns.

  • Split tests are used to optimise emails.

  • The nuggets are used to personalise our outreach efforts.

  • Responsible for building monthly, long term nurturing emails.

Sales Development Reps

  • They are pilots. The captains. The glory (and blame) is theirs.

  • Trained in top-of-the-funnel cold outbound outreach.

  • Eternal problem identifiers.

  • They respond to prospect queries.

  • Measure open rates, link clicks and attachment downloads.

  • Cold call prospects that are engaging with our emails.

  • Qualify prospects and set up meetings for your sales teams.

Why Nexta

Our ideal customers are B2B product companies with product-market fit. With ACV/ARR greater than $15,000. That need us to target mid-market/large enterprise accounts. In any English speaking market. Half our clients target India. The other half target US/Europe/APAC/Middle East.

Problems addressed by Nexta

  • Sales bandwidth insufficient for market size

  • Need quicker growth in a shorter span of time

  • SQL quantity + consistency needs help

  • SQLs coming from just 1 source - Internal SDR teams

  • Enterprise opportunities not coming through inbound/outbound

  • GTM needed for a new product/geography

  • Senior sales team wasting time on top of funnel activities

B2B companies Nexta cannot help

  • Service based companies

  • ACV/ARR less than ₹10 lacs or $15000

  • When your buyers are not present on LinkedIn

  • When you sell to small companies with under 50 employees

  • When your target non-English speaking markets

Benefits of retaining Nexta

  • Researching decision makers to identify what makes them tick.

  • Nurturing your pipeline by automating awareness + consideration.

  • Optimising outbound calling by segmenting based on engagement.

  • Building authority in perpetuity. So that when prospects have the budget, need and urgency, they also have the trust.

  • Ability to scale upto 2500 new prospects engaged each month.

  • Ensuring a growing flow of inbound leads.

  • Enabling your internal sales team to focus only on closing.

About Nexta

Nexta is a B2B demand generation agency based out of India. We started in January 2017 to help businesses streamline their sales process.

Our head office is in Mumbai and we have a satellite office in Gururgam.

Our team is made up exclusively of B2B sales professionals. We are led by Kunal Jaju who brings 17 years of B2B sales experience.

We invest heavily in sales learning and sales automation to ensure high levels of productivity for each team member.

We believe prospects cannot be influenced into making a buying decision. Our responsibility is to ask questions, listen to prospects and, if possible, connect their problems to our clients' solutions.

If you have any problems at the top of your sales funnel, do contact us.

Contact Us

2nd Floor, Modi House,
Andheri West, Mumbai, 400053

WeWork, Forum, DLF Cyber City,
Phase III, Gurugram, 122002

[email protected]
+91-88796-59963

Strategic Alliances and Partnerships

In addition to sales pipelines, from 2017 to 2020, Nexta was also building partnership pipelines to help the strategic alliances function of B2C and B2B brands. JBL, Tata Sky, Jockey, Raymond, HP and more retained our services.

Nexta has deprecated this line of business in March 2021 to focus our efforts on building B2B sales pipelines.

If you need help with alliances, feel free to contact us and we will be more than happy to casually talk strategy + make introductions with relevant teams.

Sales Resources

Each team member at Nexta invests 1 hour per week towards sales learning. We call it Learning Hour. Thursdays, from 11 AM to 12 PM, you will find all our calendars blocked :)

Starting February 2021, we are adding content pieces we absolutely love below.

You can follow us on social media to stay updated.

Work at Nexta

Are you a B2B sales professional? Nexta is going to be your happy place. To work with us, please send your resume and LinkedIn profile to [email protected].

Sales Development Rep - Job Description

  • Build and nurture the top of the B2B funnel for clients you manage.

  • Define their sales process.

  • Work with clients and Nexta Content team to create collateral.

  • Work with Nexta Research team on prospecting.

  • Create and optimise email sequences.

  • Set up automation.

  • Measure engagement.

  • Make outbound calls to engaged prospects.

  • Give context, ask qualifying + problem identifying questions.

  • Schedule meetings between relevant+interested prospects and clients.

  • Handover prospect to client.

  • Constantly fine tune sales process + collateral.

  • Weekly client reporting.

  • Weekly client review calls.

  • Work with content writers to create monthly authority-building collateral for each client.

Sales Developmetn Rep - Ideal Team Member

  • Hands on B2B sales experience.

  • Has experienced a sales pipeline being created + nurtured from scratch.

  • Has worked under a good B2B sales mentor.

  • Desire to learn all things B2B sales.

  • Organised - can juggle multiple balls.

  • Top notch communication skills.

  • Patient and respectful of prospects and their time.

  • Values work-life balance.

Why Nexta

  • If you love B2B sales, you will probably love Nexta. All of us are B2B sales professionals. We probably speak your language. And understand your fears and motivations better than most.

  • We work hard to make sure we stay at the very cutting edge of all things B2B sales.

  • We value work-life balance. You will work 8.5 hours a day, 5 days a week. No more. We can't remember the last time any of us worked longer than this.

  • You will learn. We host a company-wide Learning Hour every Thursday. So that our collective learning never stops.

  • We are extremely flexible. With working hours. And with the location of work. Offices are in Mumbai and Gurgaon, but you can work out of other places as well.

  • Small team, high level of responsibility. You will be helping with client pipelines from the get go. If you can't swim, you will have to learn real quick.

Nexta - B2B Demand Generation Agency

Nexta Chrome Extensions - Privacy Policy

Last updated: December 23, 2021

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy. This Privacy Policy has been created with the help of the Privacy Policy Template.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.

  • Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to Foodhero Tech Private Limited, 2nd Floor, Modi House, Off Link Road, Andheri West, Mumbai 400053.

  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

  • Country refers to: Maharashtra, India

  • Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.

  • Personal Data is any information that relates to an identified or identifiable individual.

  • Service refers to the Website.

  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

  • Website refers to Nexta, accessible from www.nexta.in

  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address

  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Usage Data

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

  • Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.

  • Flash Cookies. Certain features of our Service may use local stored objects (or Flash Cookies) to collect and store information about Your preferences or Your activity on our Service. Flash Cookies are not managed by the same browser settings as those used for Browser Cookies. For more information on how You can delete Flash Cookies, please read "Where can I change the settings for disabling, or deleting local shared objects?" available here.

  • Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. Learn more about cookies: Cookies by PrivacyPolicies Generator.

We use both Session and Persistent Cookies for the purposes set out below:

  • Necessary / Essential Cookies

  • Type: Session Cookies

  • Administered by: Us

  • Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

  • Cookies Policy / Notice Acceptance Cookies

  • Type: Persistent Cookies

  • Administered by: Us

  • Purpose: These Cookies identify if users have accepted the use of cookies on the Website.

  • Functionality Cookies

  • Type: Persistent Cookies

  • Administered by: Us

  • Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including to monitor the usage of our Service.

  • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.

  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.

  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.

  • To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.

  • To manage Your requests: To attend and manage Your requests to Us.

  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.

  • For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.

  • With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.

  • With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.

  • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.

  • With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation

  • Protect and defend the rights or property of the Company

  • Prevent or investigate possible wrongdoing in connection with the Service

  • Protect the personal safety of Users of the Service or the public

  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children's Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent's consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us by email: [email protected]