A B2B demand generation agency

Cast a wide net to identify prospects that have the budget, need and urgency for your product. Qualify them and bring them to a meeting.

For the balance 95% that are not yet ready to buy, focus on building long term authority and trust. Use case studies, white papers, thought leadership blogs. So that when they have the budget, need and urgency for your product, they also have the trust. And become an inbound lead.

The Nancy Drew team.

Identifying key decision makers across geographies.

Deep diving into each profile to understand customer persona, extract contact details and unearth personalisation nuggets.

Nuggets can be anything - a tweet, a LinkedIn post, a blog.

They take a download from Research.

Create sequenced email drip campaigns.

Split tests are used to optimise emails.

The nuggets are used to personalise our outreach efforts.

Responsible for building monthly, long term nurturing emails.

They are pilots. The captains. The glory (and blame) is theirs.

Trained in top-of-the-funnel cold outbound outreach.

Eternal problem identifiers.

They respond to prospect queries.

Measure open rates, link clicks and attachment downloads.

Cold call prospects that are engaging with our emails.

Qualify prospects and set up meetings for your sales teams.

Sales bandwidth insufficient for market size

Need quicker growth in a shorter span of time

SQL quantity + consistency needs help

SQLs coming from just 1 source - Internal SDR teams

Enterprise opportunities not coming through inbound/outbound

GTM needed for a new product/geography

Senior sales team wasting time on top of funnel activities

Service based companies

ACV/ARR less than ₹10 lacs or $15000

When your buyers are not present on LinkedIn

When you sell to small companies with under 50 employees

When your target non-English speaking markets

Researching decision makers to identify what makes them tick.

Nurturing your pipeline by automating awareness + consideration.

Optimising outbound calling by segmenting based on engagement.

Building authority in perpetuity. So that when prospects have the budget, need and urgency, they also have the trust.

Ability to scale upto 2500 new prospects engaged each month.

Ensuring a growing flow of inbound leads.

Enabling your internal sales team to focus only on closing.

Build and nurture the top of the B2B funnel for clients you manage.

Define their sales process.

Work with clients and Nexta Content team to create collateral.

Work with Nexta Research team on prospecting.

Create and optimise email sequences.

Set up automation.

Measure engagement.

Make outbound calls to engaged prospects.

Give context, ask qualifying + problem identifying questions.

Schedule meetings between relevant+interested prospects and clients.

Handover prospect to client.

Constantly fine tune sales process + collateral.

Weekly client reporting.

Weekly client review calls.

Work with content writers to create monthly authority-building collateral for each client.

Hands on B2B sales experience.

Has experienced a sales pipeline being created + nurtured from scratch.

Has worked under a good B2B sales mentor.

Desire to learn all things B2B sales.

Organised - can juggle multiple balls.

Top notch communication skills.

Patient and respectful of prospects and their time.

Values work-life balance.

If you love B2B sales, you will probably love Nexta. All of us are B2B sales professionals. We probably speak your language. And understand your fears and motivations better than most.

We work hard to make sure we stay at the very cutting edge of all things B2B sales.

We value work-life balance. You will work 8.5 hours a day, 5 days a week. No more. We can't remember the last time any of us worked longer than this.

You will learn. We host a company-wide Learning Hour every Thursday. So that our collective learning never stops.

We are extremely flexible. With working hours. And with the location of work. Offices are in Mumbai and Gurgaon, but you can work out of other places as well.

Small team, high level of responsibility. You will be helping with client pipelines from the get go. If you can't swim, you will have to learn real quick.

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